Are multiple websites a bad idea?

Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites or minisites) as well. Other organizations publish a number of microsites without having a larger site at all.

Whether publishing microsites are in violation of the search engine webmaster guidelines depends on the details of the implementation and the reasons for doing it. Let’s look at a few of the reasons why people do it, and map out the likely search engine viewpoint on them...

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